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When you're done reading, come visit our website thinkck.com
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Video Newsletter
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Blah Blah Blog
You've read them. Maybe you even write one... blogs. I have resisted the temptation to write one because I figure there are just too many of them. And, much of the content seems like blah, blah, blog.
But, I am giving in. Here is my first one and I promise to only write about things that I think will be of interest. No stories about my family, the half-marathons I do or other stuff which is probably only of interest to my mother. This has to be about "the good stuff." So here we go.
Recycle. Reuse. You might think I am talking about green or sustainability issues. But, I'm not. Too often people think of electronic tools (i.e. video, DVD, web clips, animation) as something that they use and then stick away. I think you should consider shelf life before you create anything. We have video shot for clients that has been used, repurposed and reworked many times over. In fact, if you are smart about the way you gather, archive and access your video, you can save money! So here are a few tips:
- Look at the environment where you choose to shoot, will it stand the test of time
- If you use talent consider dress, hairstyles and even make-up
- Shoot at the highest quality, you don't want to go back later to reshoot in a better format
- Know who has the raw video and how it is being stored and logged
The last point is one that amazes me. Too often, video is lost, improperly stored or not retained in its original raw state. You know what I mean. You spend lots of money to shoot video and all you have is a compressed version on DVD, not the original file or tape. As a result, trying to reuse or repurpose it is almost not worth the time spent in the edit room. So think about video as an asset. If you want some ideas about how to recycle or repurpose video or other media assets, let me "think" with you.
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Dance Fever Hits West Michigan
WGLD... it may not be your regular news station or even one you have heard of before but that's because CK & CO created this imaginary news station for our very own Gilda's Club Grand Rapids. This year CK & CO produced the Gilda's Club fundraising event. The theme: Gilda's Red Tie Dance Fever, a fun spin-off of that "Matt guy" dancing around the world on You Tube.
The evening featured a series of video vignettes or "news spoofs" based on an investigative report with news personalities; Jennifer Moss, Henry Erb, and Brett Thomas reporting live from the field. The mission: to find the creator of Red Tie Dance Fever and honor those who have contributed to Gilda's.
John Jackoboice and Carroll Velie anchored the show. "I host the event because I believe in the philosophy & mission of Gilda's Club and in the importance it has in the cancer community," said Velie. When we work with CK "You don't just get the generic, you get a personalized experience- she feels like an actual partner not just a vender. She makes an effort to understand the organization and make her work reflect that of the client," Velie said.
This year Gilda's honored Kathy Maine, Steelcase Inc. and the Steelcase Foundation. Local stars like Mayor Heartwell, The John Ball Zoo Staff, Senator Hardiman, The Kent County Commissioners, The Griffins, and staff of MMPC were featured in the video. "It's not your predictable, traditional, nonprofit event. There are surprises that are meant to delight the guests, humor," said Velie.
With over 350 in attendance the event was a hit. Leann Arkema, President of Gilda's Club Grand Rapids said, "We worked with CK & CO in terms of the overall goal of the event, we wanted it to be fun and on time, and we hit a homerun!" The point was simple- to raise money for Gilda's... but "The highlight of my night was watching how much fun everyone was having, which was a direct result of working with CK & CO," said Arkema.
By the end of the night the case was cracked and the entire crowd was spotted dancing in the aisles... must be they caught, Red Tie Dance Fever!
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Techy Tip
You hear all the buzz, but what's the big deal? Is HD really a must? Do those two little letters really make a difference?
HD stands for high definition. Let's think about this... a TV image is made up of pixels (tiny dots). The more pixels you have, the better the picture. When you have HD, the number of pixels increases by about 6 times. That means your picture is about 6 times as sharp!
You're thinking, "Why shoot HD if it's just going to play on a regular TV or the web?" The higher the quality at the start, the better-looking the end result. So, no matter where you play it, it looks better. Even if you're not ready to shoot HD today, when you are ready, you won't have to reshoot everything on the shelf. You save time and money.
Have questions? Stop by and we'll show you the difference.
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