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Video Newsletter
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Blah Blah Blog
You might have noticed that we talk a lot about "thinking." In fact, when people ask what I do, the answer often surprises them. They expect me to talk about media production, video shoots or the move to high-definition. Some expect me to talk about presentation training or how to be interviewed by the media. Instead, what I say is that we think with and for our clients.
That might sound a little presumptuous. But, what it really means is that we are watching out for our clients' best interests. The THINK idea started as an internal mandate: think about everything you do and how it impacts our customers.
That message became the foundation of a direct mail campaign. Our web-video intro invites potential customers to call us and let us "think about them." Lots of people have taken us up on the offer. Now, we take it one step further. You’ll notice the next time you get an e-mail from one of us that our new Web address is www.thinkck.com.
If you want to see what we think about, open this  . Be sure to check out the tiny think bubbles.
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Dress Me Daddy.com
It started with an inquiry from a client and friend on LinkedIn: "Does anyone know about launching an online store?" One phone call later, I offered to bring together some resources to help Mark Peters, CEO of Butterball Farms, Inc., think about and develop his idea for a new web-based business. Over Greek munchies (what else would you have at my house) and wine, the concept was refined and a plan began to take shape.
Mark discovered, firsthand, how hard it is to be a single dad and shop for his daughter. So, rather than get annoyed and frustrated, he decided to use his business expertise to help other single dads. The result is DressMeDaddy.com, a one-stop shopping Web site which ensures that single parents will never have another clothing emergency. The site, which launched in late June, makes shopping simple so that dads can "Shop Fast and Play More." CK & CO developed the messaging, structure, copy, and video assests. Need web-anything? Call us.
To check out Mark’s new business venture go to www.dressmedaddy.com
Even if you're not a single dad, it will make you smile.
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Techy Tip:
Watch It Now!
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