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Video Newsletter
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Blah Blah Blog
I know what many of you are thinking. "CK, how can you do one more thing?" At the annual meeting of the Small Business Association of Michigan, I took the gavel to become the Chair of the Board of Directors. I did not seek the office (really), but I had to accept it. I know how important it is to be involved and to make sure that the voice of small business is heard in Lansing... and in Washington.
Don't get me wrong this is not a big business vs. small business effort. We need both. But today, many of the jobs created come from small, entrepreneurial companies. That's why I will be hard at work with SBAM this year. Follow this link to hear about our focus on "economic gardening" and my vision for cultivating small businesses:
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The Latest from CK & CO
Stephen Kohn, our new Director of Photography, comes to us from the Detroit area. Before he became our superhero in the field, he was a production specialist for Government TV.
Check out these diverse interests... he likes Green Bay Packers football and is a U of M fan (putting him at odds with CK). When there's free time, Steve likes to read comics and books about chess strategy.
If we're in the field, so is Steve, so say hello!
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Traditional Advertising vs. Viral Video
Viral Video. It's the process of creating and producing a branded video, and then posting it on social networking sites, blogs or other targeted sites. Here's the important part. An article in Market Vision Media says viral video is proven to be as effective, if not more effective, than traditional advertising.
Maybe that's because others see the post and willingly promote your product or service for you, for free! Yes, anyone with a webcam, computer and an Internet connection can post videos online. But, if you want real results and high ROI, there are a few things to consider.
- Step 1 – make sure the content is interesting. It needs to be written creatively, whether through the use of humor or other unique elements.
- Step 2 – keep it short and sweet. No one wants to watch a long video.
- Step 3 – your viral video needs to look good! Great visuals and good audio are a must. Once your video is posted anyone can watch it, so make sure it represents you well!
- Step 4 – make sure your video establishes your identity and builds credibility. With your viral video, you need people to remember you.
- Step 5 – get your video out there. Distribution platforms like YouTube, Vimeo and iTunes can significantly expand your audience. But you need to promote it, too. Use Social Media outlets like Facebook and Twitter to help link people to your video.
X-Rite caught on to the latest advertising craze and asked CK & CO to create four viral videos on their new color technology tool, CAPSURE™.
If you need a little laugh, watch the video we created. And, in the name of viral video, if you like what you see... post it or pass it on.
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Blogging for Dummies
It's official, CK & CO are blogging "Dummies". We just finished a video promotion for Wiley Publishing's series of books on blogging. If you blog, or have thought about trying it out, here are a couple things we'd like to pass along.
Think content. Content. Content. If readers don't care about what you say, your time is wasted. Write for the audience you want to attract. If you're a professional blogger, make sure you keep your content related to professional interests. If it's a personal blog, you have more room to let loose. In her book, Blogging For Dummies®, Susannah Gardner says "One of my favorite techniques for making my blog posts readable is to close the door of my office and read my post out loud". Give it a try, and if the post isn't something you'd say, re-write it.
Write frequently to keep people engaged. Even if it's a short, simple post, you want to let people know you’re still there. If they read your blog often, and it's always old news, you're guaranteed to lose readership.
Watch the results. If you know how many and what kind of visitors are attracted to your site, you can make improvements. Web statistics let you track things like the location of your web visitors, how long they stay or what page ends their visit on your site. That's powerful information, right at your fingertips! Use this information to make strategic decisions, like what design to use or the subject of a post.
There are a number of websites that monitor your web traffic. Google Analytics, StatCounter or Site Meter are all great tools. If this short article has you thinking about blogs... check out our video promotion to see which Blogging book could help you out!
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